Marketing Leadership built around where you’re going
The right marketing engagement isn't one-size-fits-all. Whether you need a strategic thought partner, someone to own marketing end-to-end, or focused help on a specific challenge — I structure my work around what you actually need.
how we can partner
Strategic Advisory
For companies that have a marketing leader in place but want senior support, a sounding board, or specialized expertise at a strategic level. I work alongside your existing team — reviewing strategy, pressure-testing decisions, filling gaps, and helping your marketing leader grow.
This engagement is best suited for:
Marketing leaders who would benefit from an experienced peer and mentor
Leadership teams looking to stress-test their marketing strategy
Founders who want a trusted outside perspective on marketing decisions
Fractional CMO
For companies that need senior marketing leadership embedded in their organization. I join your leadership team, own the marketing function, and drive strategy and execution — working alongside your team to build the capability and results you need to scale.
This engagement is best suited for:
Companies that have found product-market fit and are ready to grow aggressively
Founders or leadership teams without a senior marketer in the building
Organizations that need to build a marketing function, not just a campaign
project based engagements
For specific, defined needs. If you have a clear challenge — a go-to-market strategy, a brand positioning project, a channel audit, a marketing plan — I take on focused engagements with a defined scope, timeline, and deliverable.
Common project types include:
Go-to-market strategy and launch planning
Brand positioning and messaging frameworks
Marketing audits and channel strategy
Ideal customer profile and value proposition development
Marketing team structure and hiring plans
Growth and scale strategy
The work I do, across any engagement
Pipeline and growth strategy.
Lead brand and rebrands.
Growth and channel strategy.
Content strategy.
Build and optimize PLG motions.
Create foundational systems and processes.
Team building and talent development.
ICP and value proposition work.
Audit for what’s working and what’s not.
Product Marketing.
Build lifecycle strategies.
how engagements are structured
I work on a contract basis with flexible terms. Fractional CMO engagements typically run on a minimum commitment that gives us enough runway to make real progress — I'll be transparent about what that looks like for your situation. Advisory and project engagements are scoped based on need.
For early-stage companies, I'm open to conversations about equity as part of the compensation structure — it's a tool I've used before and one that can align incentives in the right way.
Start with a free strategy call. We'll talk through where you are, where you want to go, and what kind of support makes sense. No pressure, no pitch.